Blog posts can help you reach a wide demographic, turn visitors into loyal readers, and establish yourself as an expert in the industry. A good blog will have a unique tone, sparks discussion, gets to the point, and features good flow.
Below, we show you some top tips on how to write a successful blog.
Before you start writing, you need to decide what you’d like to cover in the article. One helpful resource for this is your clients and customers. Think about the questions they ask you regularly. If there is a question you get asked often, it likely means there are many more people wondering about the same question.
Put together a list of the main points included in the article and then group those points into common themes or put them in a logical progression to build your outline. Keep in mind that the outline you build isn’t set in stone. You can always expand upon certain points or remove ideas that don’t make sense once you get started writing.
Blog articles are a valuable tool for driving more traffic to your site through search engines. Before getting started, a little bit of keyword research can go a long way. Try to find a few keywords that people search for often and incorporate them into the article’s content.
As you start developing your content, make sure you break down blocks of text with bullet points or sub-titles. Online, people tend to skim articles rather than read them word for word. Paragraphs should be no more than 5 sentences, and if you find yourself listing off items or steps, break them into bullet points to make it easier to read.
Images visually break up the text of the article, which makes it more skimmable for readers. They can also help illustrate the point you are trying to make.
Call to action
As you reach the end of your article, tell people what you want them to do with the information you have given them. It can be a good idea to include a call to action (CTA). However, people don’t come to blog articles for a hard sales pitch. Be mindful of your CTAs.
Check your work
Once you have finished a blog, leave it and come back to it later with a fresh mind and fresh eyes. Read and re-read it for grammatical errors and ensure that you have brought your points concisely, with points logically flowing one after the other. If possible, have someone else read through the article for typos and ensure your article flows nicely.
Finally, attract more readers to your article by sharing it on social media. There are various programmes that can help you manage your social media and schedule posts in advance. To reach a larger audience, you can also run ads on Facebook, Twitter, and LinkedIn promoting your article to people with a specific interest in the topics you cover.
If you’re having trouble writing your own blogs, or you have a website that isn’t capturing leads and helping your business grow, then Ballyhoo PR can help write custom blog articles for your business.
Call us today on 01536 682800 or visit: www.ballyhoo-pr.co.uk to find out more.