Tag: PR

12 Dec
marketing vs PR

How is PR different to marketing?

by Emma Speirs Director of Ballyhoo PR I’m asked this question a lot, especially when meeting new people at networking events, so here’s my simple guide on how to distinguish PR from marketing – and how each contributes to the success of a business. Basic functions Marketing can be generally defined as a business investment, […]

02 Nov
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How to write a press release newspapers will actually publish

By Emma Speirs Director at Ballyhoo PR A press release published by a newspaper, magazine or website can secure your company some priceless coverage – but it’s not done by luck. In the current media climate of plummeting advertising revenues and circulation figures, many publications – especially local newspapers – have been making swathes of […]

17 Oct
Ballyhoo PR_Corby Awards

Ballyhoo PR wins ‘Best New Business’ at Corby Awards

Ballyhoo PR is celebrating after scooping the ‘Best New Business’ Award at the Corby Awards. Ballyhoo PR was one of ten businesses established since January 2016 to make the finals in the ‘Best New Business’ category, which saw a wide range of industry sectors represented including hair and beauty, carpentry, publishing and nutrition. Judges praised […]

05 Oct
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PR acronyms and jargon – what do they all mean?!

By Emma Speirs Director at Ballyhoo PR Like many of us, I know my own industry inside out and, as a result, sometimes assume that everyone I speak to understands what I mean when I use certain phrases and acronyms. A chance conversation at a networking event recently got me thinking about this in more detail. […]

27 Mar
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Why small businesses need PR

Guest blog by Yasmin, Marketing Executive at JournoLink Whatever your impression of PR has been previously – maybe a waste of money, time and resources for your business – it is time to rethink. Allocating time to develop a good PR strategy is as important as ever for the growth of your small business. PR […]

06 Mar
February's Rev Up Your Business seminar

Ballyhoo PR launches PR packages for start-ups and businesses looking to grow

Following the success of the recent Rev Up Your Business seminar that Ballyhoo PR presented at last month, we have decided to launch specific PR packages aimed at start-up businesses and those looking to grow their business. The ‘PR for start-ups’ and ‘PR boost’ packages each contain a selection of PR services relevant to businesses […]

20 Feb
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How can we measure the true value of PR coverage?

By Emma Speirs Director at Ballyhoo PR One thing us PR professionals find hard is getting across the true value of PR coverage gained for our clients.When I first started out in PR, there were still a few people who used to physically measure the space of the column inches gained in a newspaper or […]

24 Jan
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5 ways a small business can generate PR

by Emma Speirs Director at Ballyhoo PR Quite often when I get talking to owners of small businesses, they think that PR is not for them. They either confuse the concept with advertising and dismiss it completely, rule it out as they think it will be too expensive, or think that PR is a luxury […]

05 Jan
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Ballyhoo PR teams up with local entrepreneurs to host seminar

Ballyhoo PR is working with a group of Northamptonshire entrepreneurs to host a FREE seminar for businesses in the region. Entitled ‘Rev Up Your Business’, the seminar takes place on Tuesday 14th February at Northampton’s Nene Whitewater Centre from 9.30am to 12.30pm and is aimed at those in the early stages of setting up a […]