Blog

By Emma Speirs, Director at Ballyhoo PR You have a killer news story and you’ve written a press release. You send it out to everyone and wait for the press coverage to come flooding in. And wait some more… and some more… but nothing happens.Here are...

By Emma Speirs Director at Ballyhoo PR Like many of us, I know my own industry inside out and, as a result, sometimes assume that everyone I speak to understands what I mean when I use certain phrases and acronyms. A chance conversation at a networking event recently got...

Guest blog by Yasmin, Marketing Executive at JournoLink Whatever your impression of PR has been previously – maybe a waste of money, time and resources for your business – it is time to rethink. Allocating time to develop a good PR strategy is as important as...

By Emma SpeirsDirector at Ballyhoo PR One thing us PR professionals find hard is getting across the true value of PR coverage gained for our clients.When I first started out in PR, there were still a few people who used to physically measure the space of...

by Emma Speirs Director at Ballyhoo PR Quite often when I get talking to owners of small businesses, they think that PR is not for them. They either confuse the concept with advertising and dismiss it completely, rule it out as they think it will be too...

The saying goes that 'a picture paints a thousand words'. That being said, a good photo can also bring words to life. Whilst a well-written press release will increase your chances of making the papers, trade press and online news sites, an eye-catching, good quality photo...

Public relations (PR) is one of the most cost-effective ways that businesses can raise awareness yet many do not include it in their growth strategy, opting to pay for advertising instead. Whilst there are some obvious benefits to advertising in key places to reach a target audience,...

Walt Disney once said: “All our dreams can come true if we have the courage to pursue them.” That quote could not be more apt for me right now as I launch Ballyhoo PR, a company that I have been thinking about setting up for years. Now I...