Blog

By Katie Graves PR Executive   It has been almost a month since I started working at Ballyhoo PR and during this short time, I have already learnt so much about the world of PR. There is never a dull day in the office. I am either helping Emma...

By Emma Speirs, Director at Ballyhoo PR You have a killer news story and you’ve written a press release. You send it out to everyone and wait for the press coverage to come flooding in. And wait some more… and some more… but nothing happens.Here are...

by Emma Speirs Director of Ballyhoo PR I’m asked this question a lot, especially when meeting new people at networking events, so here’s my simple guide on how to distinguish PR from marketing – and how each contributes to the success of a business. Basic functions Marketing can be...

By Emma Speirs Director at Ballyhoo PR Like many of us, I know my own industry inside out and, as a result, sometimes assume that everyone I speak to understands what I mean when I use certain phrases and acronyms. A chance conversation at a networking event recently got...

Guest blog by Yasmin, Marketing Executive at JournoLink Whatever your impression of PR has been previously – maybe a waste of money, time and resources for your business – it is time to rethink. Allocating time to develop a good PR strategy is as important as...

By Emma SpeirsDirector at Ballyhoo PR One thing us PR professionals find hard is getting across the true value of PR coverage gained for our clients.When I first started out in PR, there were still a few people who used to physically measure the space of...

by Emma Speirs Director at Ballyhoo PR Quite often when I get talking to owners of small businesses, they think that PR is not for them. They either confuse the concept with advertising and dismiss it completely, rule it out as they think it will be too...

The saying goes that 'a picture paints a thousand words'. That being said, a good photo can also bring words to life. Whilst a well-written press release will increase your chances of making the papers, trade press and online news sites, an eye-catching, good quality photo...

Public relations (PR) is one of the most cost-effective ways that businesses can raise awareness yet many do not include it in their growth strategy, opting to pay for advertising instead. Whilst there are some obvious benefits to advertising in key places to reach a target audience,...