Category: Blog

12 Dec
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How is PR different to marketing?

by Emma Speirs Director of Ballyhoo PR I’m asked this question a lot, especially when meeting new people at networking events, so here’s my simple guide on how to distinguish PR from marketing – and how each contributes to the success of a business. Basic functions Marketing can be generally defined as a business investment, […]

02 Nov
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How to write a press release newspapers will actually publish

By Emma Speirs Director at Ballyhoo PR A press release published by a newspaper, magazine or website can secure your company some priceless coverage – but it’s not done by luck. In the current media climate of plummeting advertising revenues and circulation figures, many publications – especially local newspapers – have been making swathes of […]

05 Oct
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PR acronyms and jargon – what do they all mean?!

By Emma Speirs Director at Ballyhoo PR Like many of us, I know my own industry inside out and, as a result, sometimes assume that everyone I speak to understands what I mean when I use certain phrases and acronyms. A chance conversation at a networking event recently got me thinking about this in more detail. […]

27 Mar
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Why small businesses need PR

Guest blog by Yasmin, Marketing Executive at JournoLink Whatever your impression of PR has been previously – maybe a waste of money, time and resources for your business – it is time to rethink. Allocating time to develop a good PR strategy is as important as ever for the growth of your small business. PR […]

20 Feb
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How can we measure the true value of PR coverage?

By Emma Speirs Director at Ballyhoo PR One thing us PR professionals find hard is getting across the true value of PR coverage gained for our clients.When I first started out in PR, there were still a few people who used to physically measure the space of the column inches gained in a newspaper or […]

24 Jan
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5 ways a small business can generate PR

by Emma Speirs Director at Ballyhoo PR Quite often when I get talking to owners of small businesses, they think that PR is not for them. They either confuse the concept with advertising and dismiss it completely, rule it out as they think it will be too expensive, or think that PR is a luxury […]

16 Nov
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A picture paints a thousand words…

The saying goes that ‘a picture paints a thousand words’. That being said, a good photo can also bring words to life. Whilst a well-written press release will increase your chances of making the papers, trade press and online news sites, an eye-catching, good quality photo that grabs the attention of editors – and later […]

10 Nov
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Is PR part of your growth strategy?

Public relations (PR) is one of the most cost-effective ways that businesses can raise awareness yet many do not include it in their growth strategy, opting to pay for advertising instead. Whilst there are some obvious benefits to advertising in key places to reach a target audience, the value of a supporting PR campaign should not […]

10 Jun
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To new adventures and following your dreams

Walt Disney once said: “All our dreams can come true if we have the courage to pursue them.” That quote could not be more apt for me right now as I launch Ballyhoo PR, a company that I have been thinking about setting up for years. Now I am on the cusp of it all becoming […]