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Northants-based PR agency Ballyhoo PR has announced a new partnership with human-led mental health and wellbeing service, huddleUp.

The partnership will see Ballyhoo PR act as the official PR partner for huddleUp, while all Ballyhoo PR employees will benefit from huddleUp’s confidential, human-centred mental health support services.

huddleUp was established in 2024 by Adam Franklin and Conner Botterill to offer mental health and wellbeing support with a difference. The idea came after Adam’s own personal experience of receiving grief counselling following the sudden death of his wife, Natasha.

“I know that counselling works, but my own experience felt very impersonal,” said Adam. “Conner and I founded huddleUp with a mission to improve wellbeing and mental health support and make it something people actually use, not another ‘tick box’ benefit that sits on a shelf, because people need people. huddleUp keeps things simple, human and real with no bots, portals or endless log-ins – just real help from real people.”

huddleUp provides this help through core wellbeing packages that are then tailored to the client and what they want and need. This could include chats with their ‘huddleBuddy’, expert talks, workshops and team building, as well as discounted counselling from trained counsellors.

The organisation is fast gaining a reputation as a disruptor in the mental health and wellbeing space and getting attention from major sports clubs and corporate organisations who want to partner with huddleUp to look after their people.

Ballyhoo PR will support huddleUp in announcing its new collaborations and further raising awareness of the work it is doing.

Emma Speirs, founder and director of Ballyhoo PR, said: “When I met Adam, I was immediately touched by his story and impressed by his different approach to mental health and wellbeing support. Everyone responds to life experiences differently, so having access to a tailored, human-led support package will help so many people.

“As an employer, I am proud to offer huddleUp’s services to the team.

“I am also hugely excited to work with Adam and Conner and share their news as huddleUp continues to grow.”

Adam added: “We’re changing the game, one conversation at a time and are thrilled to partner with Ballyhoo PR to further raise awareness of the work we are doing and provide personalised support to its fantastic team along the way.”

To find out more about Ballyhoo PR, go to https://ballyhoo-pr.co.uk. For more information on huddleUp, see https://huddle-up.co.uk.